18th Annual Transformers Convention – BOTCON

Press Release:

The TRANSFORMERS Roll Into Texas With Special Guests, Interactive Experiences and Much More

Thousands of TRANSFORMERS fans from around the world will celebrate in Dallas as the TRANSFORMERS fan convention known as “BOTCON 2012” serves up a Texas-sized helping of AUTOBOTS and DECEPTICONS from April 27-29.

BOTCON is North America’s largest annual official gathering of TRANSFORMERS fans and is open to both diehard and casual fans alike, as well as families and children who enjoy the iconic “ROBOTS IN DISGUISE”. The convention travels to different cities in the U.S. each year and this year will be held at the Hyatt Regency Dallas, located at 300 Reunion Boulevard in Dallas, Texas. BOTCON will be open to the public on April 28 — 29. Special activities are planned on April 27 for attendees who purchase multi-day packages. Attendees will be able to preview new and yet-to-be seen TRANSFORMERS toys from Hasbro’s 2012 product line including new TRANSFORMERS BOT SHOTS toys, figures based on the popular Transformers Prime animated seriesas wellasfigures based on the Transformers: Fall of Cybertron videogame.

BOTCON 2012 general admission sessions will be held on Saturday and Sunday, April 28 and 29. (On Saturday, doors are open from 10 a.m. to 5 p.m.; on Sunday, doors are open from 9:30 a.m. to 3:30 p.m.). Special multi-day packages and exclusive TRANSFORMERS products are available on a limited basis. General admission for adults (13 & up) is $20 and for children (12 & under) is $10. Children ages 4 and under will be admitted for free. Additional information can be found at www.BotCon.com or by calling 817-448-9863.

COOL TRANSFORMERS NEWS:

In 2012, the TRANSFORMERS brand continues to deliver innovative and world class entertainment experiences based on its characters and compelling storyline. In addition to the second season of the award winning animated series Transformers Prime, the brand welcomes Transformers Rescue Bots, an animated series for a younger audience. Both series are produced by Hasbro Studios and currently air on The Hub television network in the U.S.

For an entirely new immersive TRANSFORMERS experience its colossal characters “brought to life” with the introduction of Universal Studios Hollywood’s^SM epic new thrill ride, “Transformers™: The Ride—3D” opening this May. Working in collaboration with Michael Bay, who served as the ride’s Creative Consultant, the visionary special effects team at Industrial Light & Magic (ILM), and the innovative minds at Universal Creative, Universal Studios Hollywood’s new breakthrough mega-attraction will propel guests into the action-packed robotic world of TRANSFORMERS.

Two new upcoming video games including the much buzzed about Transformers: Fall of Cybertron title launching August 28^th from Activision and High Moon Studios and Transformers: Universe MMO from Jagex Studios.

“TRANSFORMERS is one of the most iconic entertainment brands in the world,” said Jerry Jivoin, global TRANSFORMERS brand director, Hasbro, Inc. “We look forward to bringing a world-class celebration of the TRANSFORMERS brand to Dallas and sharing the excitement of the brand with its biggest fans. With Transformers Prime burning up the airwaves, a remarkable new thrill ride, new comics from IDW and several new videogames based on the brand, it’s a great time for TRANSFORMERS fans, both new and old.”